Lead marketing activities across all channels for the International Mobile Top Up and eGift product categories, focusing on customer acquisition and retention across the USA and key international markets. The Senior Marketing Manager will lead the development of digital and retail marketing projects, campaign creation and execution, budget management, and performance analysis.
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This role is pivotal in executing our global marketing and digital marketing strategy with a localized approach, ensuring alignment with regional market dynamics and digital ecosystems. Responsibilities include implementing and adapting the global marketing brand strategy for China and Hong Kong, campaign management, digital marketing, tradeshows, and internal collaboration.
Coordinate cross-functional marketing campaigns from brief to execution, manage homepage banners, and work with the design team. Paid ads management includes providing creative briefs, uploading creatives, and monitoring campaign performance. Assist in campaign planning for loyalty programs and collaborate with the Email Marketing team on re-engagement strategy.
Lead experimental marketing initiatives, creating the testing strategy, discovering new channels, managing a test budget, and scaling what works. This role combines strategic leadership with hands-on experimentation. Reporting to the Director of Paid Acquisition, you'll be a key member of the Demand Gen team and pave the path for innovative customer acquisition strategies that fuel the expansion.
The Direct Marketing Project Manager will oversee the full lifecycle of direct marketing campaign projects and strategic initiatives working with direct marketing and analytics leadership to ensure campaign readiness for key programs. The manager will define, implement, and support direct marketing projects that align with AAA Lifeβs KPIs using AAA Lifeβs 1st, 2nd, and 3rd party data, serving as the subject matter expert and advocate for assigned subsets of AAA Lifeβs audience.
You will play a key role in supporting the end-to-end execution of campaigns and activations with Binance Affiliates (including KOLs, influencers, and institutional partners). You will collaborate with BD, ARM (Affiliate relationship management), Product, Marketing, and Data teams to ensure seamless execution, accurate tracking, and high campaign ROI. This role is ideal for a detail-oriented executor who thrives in a fast-paced, global environment.
This is a cross-functional execution role focused on keeping marketing projects running efficiently across channels: website, SEO, social media, content, campaigns, influencer/partner programs, and paid growth. Youβll help scope and coordinate initiatives, manage timelines, assign tasks, and ensure no piece falls through the cracks β while leveraging AI to speed up repetitive workflows and content production.
Weβre looking for an experienced and highly motivated Acquisition Marketing Manager to drive growth across our acquisition channels. This role ensures our integrated campaigns come to life across the full customer funnel β from first click to product engagement and upsell Youβll lead the charge in activating our messaging across performance marketing, Web/SEO, Content, and Lifecycle Marketing (LCM) touchpoints.
This role supports client account management and ensures seamless internal operations. Reporting to the Account Manager, this individual will assist with client communication, task coordination, and project support across digital marketing campaigns, social media, and administrative activities. The position is remote and requires ability to work 6 hours overlap in the 9-5 PST.
Take full ownership of our podcast ad strategy from identifying and negotiating with partners to executing, tracking, and optimizing ad campaigns that drive measurable results. Youβll work closely with our Influencer Marketing team to ensure Ground News reaches new audiences through some of the most engaging voices in podcasting. Drive strategic growth and leverage industry relationships.